The New York Times reported that political data firm Cambridge Analytica had a cryptocurrency in the works before it was revealed that it misused up to 87 million Facebook profiles.
The plan, which included launching an ICO and promoting its virtual token, was designed to enable people to sell their personal data and profit from doing so. The revelation came from former Cambridge Analytica employee Brittany Kaiser who was in charge of the coin offerings business.
The company’s cryptocurrency team also worked with Dragon Coin, a cryptocurrency used by gamblers in Macau which is believed to be partly sponsored by “Broken Tooth,” a leader of the 14k criminal triad (South China Morning Post) in Hong Kong, as shown by documents obtained by the New York Times.